CHICAGO, Oct. 26, 2020 /PRNewswire/ -- Cision, an industry-leading earned media communications management and media advisory platform, published the latest data from its 2020 State of the Election blog series, a weekly nonpartisan media analysis of the U.S. presidential election. In week 7 of the series, Cision highlights how the presidential debate between President Donald Trump and former Vice President Joe Biden was covered by the media.
View the full media analysis and subscribe to Cision's election blog series here.
Within minutes of the debate ending, Google searches for "who won the debate" were at their peak. When looking at all U.S. media coverage, Cision found there are approximately 300 more mentions that claim "Trump won."
Other key findings include:
Cision also analyzed how local media in nine swing states judged the debate based on earned media mentions. Findings include:
Publications in swing states were nearly split – 52% to 48% in favor of Trump. Trump won big in Texas and Florida. Biden won respectably in Arizona, Pennsylvania, and Wisconsin. Meanwhile, there was a 10-point swing from the Vice-Presidential Debate where 62% of swing state publications said Pence was the winner.
"Cision's State of the Election series has continued to highlight the power of data, particularly the importance of analyzing information with a neutral point of view," said Lucie Vietti-Curtis, Director of Content & Comms at Cision. "As we inch closer to Election Day, we look forward to using our own earned media monitoring tools to reveal which voter issues get an increase in coverage and how publications communicate election results."
For more from Cision's State of the Election blog series, view the full media analysis here and subscribe to the series here.
Cision is politically unaffiliated and does not endorse any political parties, platforms, campaigns or candidates.
About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
Media Contact: Rebecca DershPR Managercisionpr@cision.com
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