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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Cision Media Relationship Management

Cision combines the industry's largest media database with robust relationship management
Build better relationships with journalists, and secure more and better coverage for your organization.

Today it's more difficult than ever to find, vet and cultivate the best journalists and social media influencers to tell your story

Unless you have Cision Communications Cloud Media Relationship Management

Cision combines the industry's largest media database with robust relationship management. You get carefully researched, fully vetted and pitchable journalists, outlets, influencers and opportunities at your fingertips, on your desktop, in one place. Our platform makes it easy to target the best contacts for reaching your target audience—and to launch personalized, integrated, data-driven campaigns that win your organization the coverage it deserves.

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Seriously expand your earned media outreach

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850,000+ Pitchable Media Contacts, Journalists and Other Outlets

Each contact is expertly researched and curated by our media research team and is larger than any other database in the market with claims of having approximately half as many outlets.

190,000 Journalists Actively Seeking Sources

190,000 Journalists Actively Seeking Sources
Pitch directly to journalists who are actively seeking sources for stories they’re writing now and build lasting relationships for the future.

1.18+ Billion Social Influencer Profiles

Easily find the right influencers and creators to target with the information you need to reach them with your communications campaign.

224 Countries and Territories

With hundreds of thousands of contacts from around the globe, you can find the contacts you need to be successful. Our research team makes more than 20,000 updates per day to the database—that means Cision customers always have the most up-to-date information at their fingertips.

Find the right contacts based on audience and performance

It’s not just about finding more contacts—it’s about finding the right contacts. Cision  gives you the tools you need, backed by robust profiles and data analytics to quickly find journalists with the right skills, experience and audience to tell your story.
  • Filter contacts by topic, geography, type of contact, publication and more

  • Search by keyword, view recently published articles—learn who’s writing about what matters to your brand right now

  • See what content journalists and influencers are posting to social media

  • Zero in on the ideal media contacts—your ‘go-to’ list of journalists and influencers for specific topics and campaigns

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Build productive relationships with media that matter

Cision gives you a management tool with the additional information you need to make a great first impression, and to fine-tune pitches and follow-ups for each contact. With all the challenges that journalists face, you can be their source of truth.

Some of the challenges that journalists face:

  • Maintaining credibility as a trusted news sources/combating accusations of “fake news”
  • Lack of staffing and resources
  • Declining advertising and circulation revenues
As a PR and Communications expert, you can build a bond that is more authentic and less of a transactional relationship. Here’s how you can do that with the best database relationship management tool in the market:
  • Align your pitch to the content your media contact writes about—connecting the dots around how your story aligns with their focus.
  • Once you find the right contact for your content, deliver it when and how each journalist or influencer specifies.
  • Generate personalized email pitches at scale—tailoring content for each recipient.
  • See email metrics and develop follow-up lists based on responses.
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Create lasting relationships, and never miss a follow-up

Cision Media Relationship Management is like a CRM system for media contacts.

Add details of every interaction to each contact's record. Automate follow-ups based on specific criteria—like contacts who opened but didn't click on your pitch. Cision keeps a complete record of all your team's journalist and influencer communications, automatically.

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Brendan Hoban
Communications Coordinator, Brookings Institute
We often know exactly what we want and with Cision, we can really narrow down our searches and find the right contacts easily. Cision gives us a lot of additional information beyond the email address.

Cision Media Relationship Management is just one part of the Cision Communications Cloud, our integrated platform for understanding your media landscape, tracking audience reach and behavior, measuring outcomes, and proving the value of strategic communications. When you combine our management platform with our media monitoring and analytics you can refine your communications and marketing strategy, expand influencer marketing, find and capture new contacts in any workflow and use dashboards to keep a pulse on impact.

What our experts are saying

2024 State of the Media Report: Tech Edition

2024 State of the Media Report: Tech Edition

The Future of Media and PR: Top Journalists Talk Social Media, AI, and Pitching Tips

The Future of Media and PR: Top Journalists Talk Social Media, AI, and Pitching Tips

How Journalists Use Social Media: A Guide for PR and Comms Pros

How Journalists Use Social Media: A Guide for PR and Comms Pros

Media Pitching Vs. Press Releases: What's the Difference?

Media Pitching Vs. Press Releases: What's the Difference?

10 Media Pitching Tips

10 Media Pitching Tips


Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.

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