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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

2019 Burton-Taylor Cision Communications Cloud Analysis

Media Intelligence Buyer's Guide - Cision Communications Cloud 2019

Every year, Burton-Taylor provides an independent analysis of key players in the Media Intelligence industry to inform PR Comms buyers on the latest offerings. The purpose of their reporting is to educate potential buyers on their options and isolate the solution that is best suited to address their specific needs.

This report features Burton-Taylor's in-depth analysis of Cision Communications Cloud, including the latest product enhancements, and how it helps businesses in each of these areas:

  • Media Monitoring — Learn about Cision's global media monitoring capabilities and how to filter search results to view the right coverage.
  • Media Analysis — Analytics are key to PR measurement. From firmographic data to tracking marketing conversions, see which metrics Cision can help you track.
  • Influencer Management — With a database of over 1.4 million media records and over 1 billion social influencers, find and engage the right influencer for your brand.
  • Press Release Distribution — Get access to the world's largest press release distributor and get "Visibility Reports" to see where your stories are getting covered.
  • Social Media — Integrate social data into your PR strategy to target new audiences, benchmark competitors and engage with customers.