We caught up with Ken Hansraj, orthopedic spinal surgeon, to discuss why he chose Cision to assist him in his mission: connecting with writers and journalists to access the general public and inform them about the importance of spinal posture.
- Why did you decide to purchase Cision?
I purchased Cision’s services to continue my access to the portal of the world voices. With Cision, I could speak to the writers of the specific genre of articles in my quest to help people everywhere understand the mathematics of spinal posture and help themselves.
- How are you using our product to support your PR and communications projects?
We are using the Cisionportal to connect with writers, producers of television and radio influencers in specific areas telling spinal stories to help everyday people.
- What benefits have you seen from using Cision?
We are able to quickly connect with the world’s writers, television producers, and radio personalities to tell our story to help the world.
- How did Cision help you achieve the success you mentioned in Question 3?
For example, in 2018, we released Backpack Forces on the Spine in Surgical Technology International. Using Cision services, we connected with CBS News, ABC News, and the Christian Coalition of 552 Radio Stations for three global releases on this important piece. Over time we have connected with all global portals -- for example, AOL-Huffington Post (600 million views) and the MSN axis (1 billion views).& In& 2015, we released our Text Neck study, which was carried by almost every network on the planet, bringing our total media exposure to 9+ billion views.
- What is your favorite Cision feature?
We have created lists of emails that allow us to reach an entire genre, e.g,. online editors, or television producers in one or two minutes.
- Does Cision make your workday easier? Tell us how!
We are pleased to have a stable platform that sends emails to the world's writers, television producers, and radio personalities with precision and stability. The feature of continually updating the lists is a fantastic perk.
- Given your success, what advice would you share with another PR/comms professional?
Always start with a novel, well-written story. The story must have an impact on a specific genre of people. Connect with the writers in this genre. The story must have genuine value to the world. A novel story told with integrity is a gem to the promoting team and the writer.
About Dr. Ken Hansraj
American author and spinal surgeon Dr. Ken Hansraj is the author of the internationally bestselling book, " Keys to an Amazing Life: Secrets of the Cervical Spine" (January, 2013), which he was inspired to write to help people globally understand matters about the spine. Dr. Hansraj is also the author of " Bloodless Spine Surgery: Pictures and Explanations ." His goal with each of his books is to bring years of accumulated expert medical knowledge to the public at large in an easy-to-digest format and to help countless individuals with ongoing spinal and health issues.