GUIDES & REPORTS campaign-and-event-analysis

Learn How Leading Brands are Connecting Comms to the Bottom Line

Proving the impact of earned media

There is one constant factor that comms professionals struggle with during their day-to-day works lives, and that’s connecting comms to the bottom line. How do they convince their C-Suite that earned media really works and more importantly, how do you prove it to them?

Adobe was able to change C-Suite perception of metrics and prove ROI through efficiency.

Ford Motor Company’s launch of the Mustang Mach-E put earned media in the driver’s seat.

With a little innovation and tactical planning, it can be done. See how these drivers of the industry were able to accomplish it.

Incorrect Information? Clear the form

First Name:

Last Name:

Email Id:

Phone Number:

Job Title:

Country/Region

Main Product of Interest:

Job Role:

Company:

City:

State:

YES, I would like a FREE demo. Please contact me.

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.