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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Learn How Leading Brands are Connecting Comms to the Bottom Line

Proving the impact of earned media

There is one constant factor that comms professionals struggle with during their day-to-day works lives, and that’s connecting comms to the bottom line. How do they convince their C-Suite that earned media really works and more importantly, how do you prove it to them?

Adobe was able to change C-Suite perception of metrics and prove ROI through efficiency.

Ford Motor Company’s launch of the Mustang Mach-E put earned media in the driver’s seat.

With a little innovation and tactical planning, it can be done. See how these drivers of the industry were able to accomplish it.