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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

7 Steps for PR Professionals to Build Better Relationships with Journalists

Creating strong pitches and connections

Getting your pitches to stand out has always been a difficult task if you're sending the same pitch to all your media contacts. It will take more than crafting a strong pitch to get your message out there, but the extra effort will go a long way.

Remembering that journalists are people too will put you on the path to building better relationships with those you send your pitches to. This eBook covers tips on what you should be doing – and what you should avoid – to develop and nurture lasting relationships with journalists.

Download the eBook for tips on:

  • How to do your research to find the right journalists for you
  • How to initiate and nurture a relationship with the right contacts
  • How to build strong relationships through your press releases

If you create a strong enough connection, over time you may find that journalists are coming to you as a source.