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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

How to Choose The Best Press Release Distribution Service

Thinking about what to choose, Young woman in an office

It's no surprise that one of marketing's biggest priorities is content distribution and amplification.

Figuring out your brand’s objectives, analyzing vendors and measuring success can be a complex job — and sometimes even intimidating. That’s where press release and content distribution providers come into play.

There are many marketplace options from which to choose, and they vary widely in what they offer and how well they can help achieve your objectives.

Learn what to evaluate in our How to Choose the Best Press Release Distribution Service guide, including:

  • Benchmarks to be accomplished
  • Hitting the right audiences
  • Service level expectations