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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Creating an Adaptable PR Strategy for 2021

Looking back on 2020 to inform your 2021 PR strategy

Reflecting on the hectic year that was 2020 can give some insights into drafting a PR strategy for 2021. Perhaps the biggest takeaways from this year are to be prepared for a crisis and to be flexible with your communications.

Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021, including planning out your editorial calendar, biggest takeaways from 2020, and best practices for adapting your PR strategy.

The Toolkit Includes:

  • 2021 Editorial Calendar — Designed to guide you through planning and adapting your content strategy in the upcoming year
  • Creating an Adaptable Communications Strategy for 2021 — Comms professionals from Auto Care Association, Sojern, and St. Baldrick’s Foundation discuss how they turned the unique challenges of 2020 into opportunities
  • Creating an Adaptable Comms Strategy for 2021: Webinar Recap — Highlighting the best practices and takeaways from the webinar discussion to help you plan for 2021