GUIDES & REPORTS brand-and-reputation-management

Crisis Communications in the Age of Digital PR

20% of PR experts don't do crisis management

Top Playbook Tactics:

Establish chain of command: Secure a direct line from the PR team to CEO
Keep your ear to the ground: Constant measuring of industry data social spikes
Grab the crisis bucket: Reach out to your (prepared) influencer short-list

In today's digital age, news spreads everywhere. Instantly. And if crisis strikes…it's already too late if you don't have a prepared strategy. So we're sharing our best PR crisis tactics with you.

The key to handling a PR crisis boils down to one thing…already having a strategy in place.

Next time there's a crisis, you can pull your virtual copy of Crisis Communications in the Age of Digital PR off the shelves, and tackle your crisis before it's even begun.

Incorrect information? Clear the form.

First Name:

Last Name:

Email Id:

Phone Number:

Job Title:

Country/Region:

Main Product of Interest:

Job Role:

Company:

City:

State:

YES, I would like a FREE demo. Please contact me.

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.