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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Digital Marketing for PR Toolkit

Amplify your coverage, grow your online presence and drive more results

PR and marketing have typically been considered separate departments within most organizations, but with more comms teams reporting into the CMO and advances in data and technology, teams have never been more aligned nor empowered to drive business to the bottom line.

Our latest toolkit offers resources for both digital marketing and PR teams to leverage each other’s strengths to increase results (and revenue). From optimizing content to increase SEO to using social media to amplify coverage, learn foolproof digital tactics that you can implement in your strategy today.

In the Toolkit:

  • A Digital Marketer Gives 5 SEO Tips for PR Pros Here are 5 tasks you can start doing today to help optimize your PR coverage for search engines
  • PR SEO: A Beginner's Guide - Get an introduction to SEO for PR, including why PR pros should care about it, how to take advantage of it and which metrics to track
  • 2020 Digital Marketing Trends - This ebook looks into 15 key trends that will shape digital marketing, the transformation of the consumer-brand relationship, and the rise of social media