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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Guide to the Ultimate Press Release

Get maximum reach and coverage with your press releases

You want to create and share a press release that is successful, so where do you start?

In this handy guide, we walk through the steps you need to create and send your perfect press release. From identifying your audience and nailing down the tone of your message to distributing your press release to the right journalists, we've broken down all your burning questions so you can really dig into your next release with the right framework.

This Guide will help you:

  • Craft the perfect press release — Learn how to identify your audience and grab their attention with a compelling headline and quality content.
  • Send your press release to the experts Get an expert to review your press release to make sure it's ready for distribution.
  • Share your press release with the world Choose a trusted distribution service and utilize social platforms to maximize your online discovery.