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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

PR Use Cases in Healthcare Toolkit

Whether you're building your brand or looking for new prospective patients, your PR strategy can help you maximize your 2020 budget

The way your brand is represented in the news shapes how your patients and customers think and feel about your organization.

With 2020 initiatives in mind, many healthcare leaders are seeking ways to increase transparency in not only their internal communications but to the public. Do you have a plan in place to measure the reach of your public-facing news and to see the reaction?

Our PR Use Cases in Healthcare Toolkit showcases leading healthcare organizations who use Cision to understand how their coverage is affecting the people they put first – their patients.

The Toolkit includes.

  • UMass Memorial Health Care: Learn how they got more attention for good news stories with help from Cision Communications Cloud
  • Alzheimer's Research UK: Discover how they raised their profile and positioned themselves as a key voice in dementia research with Cision
  • Bayer: Find out how they maximized awareness about Bayer's Alka Rocket challenge to top university groups and national media outlets