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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

14 Ways to Make (or Break) Relationships with Journalists

Journalists on What They Really Want from PR Pros

Let’s face it: PR and the media need each other. As the media landscape becomes more competitive, building meaningful, lasting relationships with relevant journalists and media influencers has never been more important.

We surveyed more than 2,000 journalists to bring you the 14 key do's and don'ts for PR pros.

Find out:

  • Seven ways to win attention (and favor) from journalists
  • Seven relationship deal-breakers
  • Three factors affecting the relationship between journalists and PR pros

Download to learn from journalists themselves what it takes to build better relationships between PR and the media.