Skip Navigation Accessibility Statement

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

PR’s New Role As Strategic Advisor

Guide Your Brand Through Challenging Times

2020 has been a historic year for countless reasons. According to the 2020 Comms Report, 85% of PR pros said the C-suite sought their counsel even more after the pandemic hit.

As a PR pro, you became a strategic advisor within your organization, as this year brought on increased pressures, the need for adaptability and the demand for authentic, consistent messaging across channels.

This guide outlines the various ways in which the role of PR pro has shifted this year and how you can help your organization face these challenges through an effective comms strategy.

Download the Guide to Learn:

  • How to align PR and social media for consistent messaging
  • Why the C-suite is taking notice of PR's value as strategic advisors
  • The increased importance of comprehensive monitoring and listening for all news, not just industry or
  • What we can learn from analyzing media coverage and how to use that data to inform your strategy