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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Reputation As a Manageable Business Asset

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Reputation Matters

In a tumultuous election year, managing corporate reputation has never been more important. Today’s customers, employees, NGOs, and investors expect brands to reflect their values and respond to the news of the day.

Public Relations has “owned” reputation management for decades, but corporate leaders have been slow to recognize its importance. Too often leadership’s attitude towards PR compounds our challenges: they view PR as soft because it’s been historically difficult to quantify our contribution to the enterprise.

Today’s communicators can leverage data-driven insights to take control of their corporate reputation and pull ahead of competitors.


  • Where to dedicate your resources for the most impact
  • The first steps toward data-driven corporate reputation management
  • The benefits of a positive corporate reputation