Skip Navigation Accessibility Statement

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Social Listening for PR and Comms Pros

You know people are talking about your brand on social. Are you listening?

Social listening is an incredibly valuable resource for PR and comms pros; tapping into this stream of information for any brands you're working with ensures you- and they- don't miss a vital part of the conversation around their brand.

You want to be tracking both what clients and prospects are saying on social, your industry and competitors. Any savvy brand should aim to be a part of the conversation and at the very least monitoring it in order to adjust ongoing campaigns, content strategies and more.

This ebook will cover best practices around listening, engaging and monitoring the conversation on social, including:

  • Why social media listening monitoring is important for your brand's success
  • Which types of mentions are important to listen to and how to widen your scope
  • How to collect data and implement it into your brand's overall comms strategy

Download this ebook to get started.