Skip Navigation Accessibility Statement

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Should Your Brand Take a Stand?

Most things come back to that adage: Know your audience

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be difficult for brands who must decide what they should take a public stand on and when.

Taking a stand as a brand absolutely must be done in a thoughtful and authentic way, or it stands to backfire. Download the guide to learn how to approach your audience and take a stand.

Get the Guide to Learn:

  • What does your audience think? Understand what's important to your audience and if they want to buy from brands they share values with
  • Why consumer trust matters – In the 2019 Edelman Trust Barometer, 56% of people say brands overuse social issues as marketing ploys
  • Examples of brands taking stands – See how some brands took risks by taking a public stand on certain issues and what happened after