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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

PR Measurement Toolkit

Prove the Value of Your PR Efforts

In an increasingly data-driven world, showcasing the value of your PR efforts means demonstrating bottom-line impact. Can you accurately measure the performance of your PR campaigns?

As a PR professional, it's your job to effectively communicate your brand’s story and earn media coverage. But without much budget, you can only accomplish so much. If you’re able to connect the results of your PR campaigns to business KPIs, stakeholders will take notice.

In this toolkit, get the resources you need to measure the true impact of your PR strategy and secure more budget to execute even better campaigns.