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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Discover helpful insights on how best to succeed in PR measurement.

Let Cision help you make sense of it all with our Measurement 101 webinar. During the discussion we explored:

  • Understanding the importance of PR measurement and why it is crucial in today's media landscape
  • The value of using PR measurement to prove and/or justify investment
  • Best practice on how to demonstrate that PR has influenced the consumer
  • Time for a live Q&A taking your questions

The session was run by Insight Directors, Alex Alsworth and Camille Rollason.

Audience: This session is aimed at PR professionals who have been working in the industry for a short time, as well as more qualified professionals looking to improve their measurement knowledge.