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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Making Your Metrics Matter, Building a Strategy for Impactful PR

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Here are the cold hard facts:

While we understand the critical value of PR, quantifying PR’s impact with data has always been a struggle. While the age-old practice of measuring media impressions still has value, it’s no longer enough: stakeholders want more detailed data to prove PR’s worth.

Without the right resources to show the impact of their work, comms professionals are at risk for budget cuts and losing their seat at the table.

That’s where we can help.

Join Cision and PRWeek for Making Your Metrics Matter: Building a Strategy for Impactful PR, where you’ll learn the steps it takes to build a successful and adaptable plan to measure comms.

During this hour we’ll discuss:

  • Creating realistic goals for your campaigns
  • Which metrics are most important to prove the power of PR
  • How to analyze those metrics (spoiler alert: it’s not as painful as you might think)
  • How to build a measurement strategy that meets your specific goals

Get the tools you need to build a measurement strategy that meets your specific goals and (finally) proves PR’s true ROI.

View the on-demand recording now!