State of the Media


MAY 11-12

Summit starts at 11:00 am ET daily


The Go-To Event for Becoming Journalists' Go-To Source


Join us for Cision’s first-ever State of the Media Summit, where we gather some of the biggest names in media to provide their perspective on the current landscape, help us unpack the lessons learned from last year (a.k.a. the year that shall not be named) and discuss opportunities to move forward together.  Oh yeah, and of course you're going to hear what journalists thought of the State of the Media Report. 

This interactive, two-day event will address topics such as:

  • What journalists really want to write about in 2021
  • Creating a data-driven media relations strategy that gets results
  • Using multimedia to drive engagement and storytelling
  • Social listening and the future of PR
  • Why targeted media outreach is more critical than ever

PLUS you'll have the chance to attend vertical-specific breakout sessions to discuss pressing industry trends and challenges as well as a chance to get live pitch feedback from media pros. (Hint: You've seen America's Got Talent, right?)


Summit Agenda:

Day One: Tuesday, May 11

11:00 am ET

Summit Intro & Welcome

11:15 am ET

General Session: State of the Media LIVE

12:30 pm ET

Breakout Sessions:


 State of Travel & Tourism Media


 State of Healthcare Media


 State of Tech Media


 State of Retail & Ecommerce Media


 State of Financial Services Media

1:45 pm ET

General Session: PR’s Got Talent

Day Two: Wednesday, May 12

11:00 am ET

Summit Intro & Welcome

11:15 am ET

Fireside Chat: How Data-Driven Media Relations Gets Results

12:00 pm ET

General Session: Breaking Through the Noise: Getting Creative With Your Storytelling

1:15 pm ET

Breakout Sessions:


 Cision Innovation Session: Journalist Relationship Management


 Cision Innovation Session: Campaign Strategy - Full Lifecycle Campaigns

2:00 pm ET

Keynote: Is Social the Future of Media?


Stay tuned for more details!


Register now for the State of the Media Summit!

By registering you will not be entered into a breakout session. Please check the breakout session you would like to attend before clicking "Register Now." 

Day 1 Breakout Sessions (Select one):

Day 2 Cision Innovation Sessions (Select one):

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