State of the Media
Join us for Cision’s first-ever State of the Media Summit, where we gather some of the biggest names in media to provide their perspective on the current landscape, help us unpack the lessons learned from last year (a.k.a. the year that shall not be named) and discuss opportunities to move forward together. Oh yeah, and of course you're going to hear what journalists thought of the State of the Media Report.
This interactive, two-day event will address topics such as:
PLUS you'll have the chance to attend a vertical-specific breakout session to discuss pressing industry trends and challenges, as well as a chance to get live pitching feedback from media pros. (Hint: You've seen America's Got Talent, right?)
Welcome + State of the Media LIVE
To pitch or not to pitch, that is the question! Actually, the question is more like, “How can I create a better pitch?” Or “What kind of stories do journalists want right now?” Or “When is it okay to follow up after a pitch? Is now too soon? Ok...What about now?” Get the answers to these questions and more during our 12th annual State of the Media LIVE Summit.
We’ll dive in and discuss findings from the 2021 State of the Media Report such as:
State of Travel & Tourism Media
COVID-19 was globally polarizing across multiple industries, forcing consumers to change habits instantly and drastically. One industry that was dramatically impacted was travel and tourism, forced to remain at a standstill over the last year. During this session we will meet with three of the industry’s experts, discover potential trends on the horizon, discuss the road to recovery and best practices for communications professionals.
State of Healthcare Media
Given the global health crisis of the past year and its continued impact on daily life, healthcare media has been of increased importance for people trying to understand the state of the pandemic and what to expect going forward. This session is focused on understanding the state of the healthcare media and what journalists covering related beats need from their PR partners. Three health-focused journalists will help us unpack key data points from Cision’s recent report, answering questions and providing their own take on where things are headed.
Key talking points:
State of Tech Media
Have you ever wondered how tech journalists plan their week? What to write about? What’s trending? How they know which companies to follow? Tech is a constant changing landscape, and we are ready to give you the inside scoop on all these questions and more!
During our State of Tech Media Session we’ll discuss:
State of Retail & E-commerce Media
A year removed from the retail world turning upside down - temporary changes to the retail experience have become more permanent, eCommerce presence is a necessity for retailers of all sizes, and corporations are increasingly held to account on social justice issues. How do we reframe the way retail and consumer trends are covered?
Join us for this breakout session as we discuss:
State of Financial Services Media
Let’s talk finance (journalism)! During this session we’ll discuss current topics and trends impacting financial services organizations from the perspective of prominent financial media journalists! Learn what they are seeing and predicting in this space, and how your efforts can better resonate with their challenges.
General Session: PR’s Got Talent
Do you ever wish you could pick a journalist’s brain about how your pitch could have been better? Here’s your chance!
Join us for the first ever PR’s Got Talent, where three lucky PR pros will get the chance to showcase their pitching expertise to the people that matter most, the media!
Contestants will be judged on three key categories:
Welcome + Fireside Chat: How Data-Driven Media Relations Gets Results
“I want our story in the Wall Street Journal (or insert publication of choice)!” - Every Executive Team
How many times have PR professionals heard this age-old request? Getting a big placement is a huge win, but what did that really drive for your brand? Does your audience read that publication? Do you have data that can prove the story placement was a success? Join us for a fireside chat with Daniel Neal, Director of Corporate Intelligence at AT&T to discuss how the telecom, tech and media giant drives results with data-driven media relations and communications strategies.
Beyond Impressions: How “Pandemic PR” Drives Deeper Results
In the last-minute rush of planning an earned media strategy and corralling the C-Suite to approve your press release, creative content and a fresh approach to PR can be overlooked. If you want to see how you can double down on your campaign strength and secure more placements, boost reach and increase chances of media pickup – this session is for you.
Cision’s 2021 State of the Media Report results are clear. Journalists need your help cutting through the noise of mediocre content to spot the diamond. Learn how to go beyond a traditional press release to attract journalists and consumers to their important news.
In this session we will discuss how to:
Cision Innovation Session: Journalist Relationship Management vs Database
Learn about the latest, easy-to-use tools available on the market today that are changing the game when it comes journalist outreach. Thinking holistically about relationship management can improve everything from journalist selection to team management to outreach.
This session will discuss topics like:
Cision Innovation Session: Campaign Strategy: Is the Future of Comms a Full Lifecycle Campaign?
Technology is changing the PR landscape. It’s time to rethink and redefine what a comms campaign should be.
This session will dive deep into how Cision is using technology to power a new wave of campaign planning and execution. You’ll walk away with an understanding of:
Keynote: Is Social the Future of Media?
Staying on top of emerging trends is part of every PR professionals job description. Managing how your brand is perceived by the market is everyday work...but what about how your brand impacts your customers and prospects? How can you keep yourself from getting stuck in making your story only relevant to the media?
Social has made it easier than ever for your audience to stay up to date on your organization, so how can your organization use it to get to know your customer base?
Join Cision and Falcon.io as we discuss Is Social the Future of Media – a conversation that will push you to think beyond getting coverage and think about the end user. We’ll discuss:
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Day 2 Cision Innovation Sessions (Select one):
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1-877-297-8912from 8 AM - 5 PM CT