CHICAGO, April 21, 2020 /PRNewswire/ -- Today, Cision released its 2020 State of the Media Report, the company's eleventh annual, which uncovers the latest trends and challenges facing the media industry, and how PR professionals can better work with their journalist counterparts. This year's report is Cision's largest ever, surveying more than 3,200 journalists from 15 countries in North and South America, Europe, and Asia. Download the full report.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8716651-cision-2020-state-of-the-media-report/
Since the State of the Media survey was initially conducted prior to the declaration of the COVID-19 pandemic, Cision sent a follow-up questionnaire at the end of March to ensure the impact of the crisis was properly reflected in the report. Those results are included in a special COVID-19 section of the report and provides insight into how PR and communications professionals can best support journalists during this time.
"For the last 11 years, Cision has produced the State of the Media Report as a way to provide a full and honest picture of what journalists are dealing with at that particular time," said Sarah Parker, Head of Content Marketing at Cision. "While each year brings a set of new challenges, 2020 is obviously an especially difficult one. Our goal is to help strengthen the relationship between PR professionals and the media, so it was crucial to reach back out to understand how journalists are managing these unprecedented times."
In addition to how COVID-19 has impacted the media, Cision's 2020 State of the Media Report covers topics including:
Despite an increasing number of challenges facing journalists, including staffing and resources and mounting workloads, the report reveals several optimistic takeaways, most notably a reported decline on attacks on freedom of the press.
Other key findings from the report include:
The report is now available in the US, and will be available internationally in the coming weeks.
Read the full Cision 2020 State of the Media Report.
Cision will also host a livestream event on April 28th with a panel of journalists to discuss the State of the Media findings in further detail. The expert panel will include reporters from TechCrunch, The Toronto Star and Yahoo Finance. Learn more and register for the livestream.
Cision conducted its 2020 State of the Media Survey between January 28 and February 20, 2020. Surveys were emailed to Cision Media Database members, which are vetted by the company's media research team to verify their positions as media professionals, influencers and bloggers. The COVID-19 special section was put together from a separate email campaign sent between March 25 and March 30, 2020. This year's survey collected 3,253 total responses from across the media spectrum and in 15 different countries.
Cision Ltd. is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. To support PR and communications professionals during this difficult time, Cision has compiled these free COVID-19 PR resources.
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