Measure the impact of Earned Media coverage from view to purchase with digital precision that captures audience attributes, behaviors and conversions.

Create Data-Driven Personas

Validate views and segment earned media audiences by dozens of demographic, firmographic and engagement traits to truly get to know the audiences.

 

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Track Audience Behavior

Analyze downstream impact with website conversion tracking to understand exactly how earned media coverage influences end consumer activity.  

 

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Retarget Earned Audiences

Contextually capture and retarget interested earned media audiences at the peak of their content consumption with turn-key activation. 

 

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