Get to know your perfect customer, and not just when they’re reading about your product. Understand who consumes media coverage about your industry and competitors, and then retarget those audiences with paid advertising about your brand.
Measure the impact of a piece of earned media with website conversion tracking to understand exactly how coverage influences end consumer activity. Attribute true business results to your earned media coverage.
“We all intuitively understand the power of earned media, but Cision helps us prove it. We have seen tremendous results leveraging Cision Impact to identify and retarget earned media audiences. Edelman’s Performance Communications clients are experiencing 3-5x increases in click-through rates (CTRs) and generating up to 12x in return on ad spend (ROAS) by reaching an incremental, high-value audience for paid activation.”
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