Jun 02, 2022 / in Investor RelationsTrendsUS Blog / by Justin Ruiss

A version of this post was previously published on Beyond Bylines

Sustainability remains top of mind for many companies — both public and private — and ESG continues to be a growing topic we see in press releases. May was certainly no exception in terms of brands and organizations eager to get their news around environmental, social and governance issues out.

Below is a roundup of the ESG news trends we noticed in press releases sent via PR Newswire in the month of May – and how PR and comms teams can learn from their example.

1. A Focus on Growth (Not Just Financially)

Charitable acts don’t have to be just for people. Companies are helping planet Earth by refreshing the lungs of the world and committing to replanting trees across the globe. These efforts help strengthen the environmental cause of a company and provide more awareness to stakeholder groups.

Here are a few recent examples:

2. (Knowledge) Sharing Is Caring 

Another interesting trend we saw among corporations of all sizes was taking initiative to share best practices around sustainability – from tips for decarbonization to advice for approaching key challenges. Prioritizing sustainability can be difficult, but these companies are leading by example and sharing valuable insights designed to help other companies help others.

Giving back was the name of the game for these companies’ recent press releases:

3. Big Investments in ESG 

Financial institutions are funding big projects related to sustainability. Whether it’s for affordable housing or improving infrastructure, financial institutions are making considerable investments in key areas that impact communities. These announcements share the level of investment and potential returns (both economically and socially) to both meet sustainability goals and satisfy the needs of investors and greater stakeholders.

Here are a few ESG investment-related press releases you might have missed:

The Takeaway:

Best practices in the ESG field are still developing as many companies are just beginning their journey in sustainability. Knowledge, investment and charity all work toward creating a healthy environment, and companies are setting a helpful tone by bringing attention to their ESG efforts through thoughtful and strategic communication, effectively educating others and inspiring them to take ownership of their own sustainability efforts. This movement is all about rising up together, and what better way to do that than empowering peers?

If you have an ESG story to tell about your brand – or lessons you can share around ESG – now is the time to shine a spotlight on them.

Ready to create your ESG comms strategy? Check out our Ultimate ESG Toolkit for Communicators.

Ready to send your ESG press release? We can help.

Most Recent Posts

Cision Blogs Topics

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.

Subscribe to the Cision Blog

Don't miss an article!

About Justin Ruiss

As the IR Activations Director at Cision, Justin Ruiss creates and executes Investor Relations strategies including sales initiatives, marketing communication, knowledge and insights. Justin's background in equity and primary research helps frame his approach to IR.