Overcoming Technical Barriers and Enhancing PR Approach
Ellisphere was looking for a way to increase brand awareness and improve engagement and effectiveness of its publicity campaigns. As an expert in the collection, management, and dissemination of business data, Ellisphere places a high priority on information security. But as global cybersecurity measures have grown more stringent, the company found that press releases and promotional material sent to journalists and other media were prevented from reaching the intended recipient due to enhanced spam filters, size limits and other email-blocking measures. Moreover, even when the content did reach its target, there was no guarantee of engagement or action.
Previously, Ellisphere had been using a journalist database to select targeted journalists and sending press releases through PR Newswire's platform. However, the company wanted to overcome technical barriers to reach media, prospects, and partners more effectively. Additionally, they sought to upgrade their PR approach by adding new methods to illustrate their campaigns and reach the intended recipients faster and more seamlessly without having to create multiple variations of releases.