The Next Generation: Cision Communications Cloud
The next gen Cision Communications Cloud empowers you to scale, measure and optimize your storytelling. Quickly find and build relationships with the media contacts that matter to your audience, gain insight into your brand reputation and PR campaign performance, and turn those insights into customizable, executive-ready interactive reports.
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What is next gen Cision Communications Cloud?
In the next gen Cision Communications Cloud, we connect you with who matters, monitor your company’s brand across all forms of media, and provide measurement to show stakeholders and execs the hard numbers behind your efforts.
When you're in the next gen Communications Cloud, you have intuitive PR software to:
- Build Relationships With Journalists And Social Influencers
Understand who is influencing your space and manage connections that boost your message - See Who's Talking About You
…and what they’re saying – with powerful insights across all forms of media (traditional and social) - Showcase the ROI of Your Campaigns
Full funnel measurement and intuitive reporting make it easy to see (or understand) and share the impact of your work
Trusted By







Next Gen Cision Communications Cloud in Action
"Adobe focused its PR, and worked smarter not harder, for better results."
"The expertise and professionalism of Cision is highly valued by our team."
The Gold Standard for Media Database and Tracking
The ease of finding media with their preferred pitching profile allows my team to make better and more informed decisions on how and to whom we reach out. Additionally, the service provides excellent data collection, making our KPI reports and data provided to clients more impactful. My team have never used the platform before and they were quick to learn the system.
Managing Director, Public Relations
Small-Business
5 Reasons to Choose Cision
1 Get the full picture of your company’s brand reputation
100+ million sites available. Monitor your brand, competitors and industry news with the most complete collection of global online news, blogs, social, print, broadcast channels, online forums and review sites.
2 Access the world’s largest archive of consumer voices
Gather instant insights easily with Cision Social Listening powered by Brandwatch. Harness Brandwatch – the #1 social listening platform – to better and more quickly understand conversations that matter to your organization using leading AI and machine learning.
3 Secure more coverage with the largest combined journalist and influencer solution
Build long-lasting relationships by conducting outreach in a more targeted and data-driven way.
4 Unique understanding of business impact
Demonstrate and validate the business impact of your earned media program. Make your data-driven decisions to show PR’s ROI and align comms and marketing strategies.
5 Amplify your efforts with the most trusted distribution network
PR Newswire has earned the reputation as the industry’s most reliable distribution network. Powered by unrivaled access to PR Newswire’s proprietary newsroom and to an exclusive online community where 20,000 journalists and content creators are subscribed to find story leads. PRNewswire.com also generates 2x more search traffic than our closest competitor.
On Cloud 9
Senior Director, Media Relations
Enterprise
INDUSTRY LEADING MEDIA TOOLS
Powerful Campaign Management
Join leading companies making smarter campaigns by having intuitive insights into better journalist relations, smarter pitches, key messages and ROI reporting all in the next gen Cision Communications Cloud.
Further Resources

Crisis Communications Toolkit
Are you prepared for when a crisis strikes? Use this toolkit to create a foolproof crisis communications strategy.

2022 Global State of the Media Report
We surveyed more than 3,800 journalists across the globe. Their responses gave us key insights that PR professionals won’t get anywhere else.

What is Earned Media Management?
When done right, earned media management gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.