ProSight Specialty Insurance is a modern-day property and casualty insurance company dedicated to the needs of niche businesses. When the company went public in the summer of 2019, it needed a clear communications and media outreach strategy to manage its brand.
At the time, however, the company had a very new and very lean communications team. They relied on Cision’s resources and expertise to help them reach their various audiences, and comprehensively measure and monitor impact.
This success story showcases how ProSight leveraged Cision’s comprehensive media monitoring and measuring tools - along with distribution through PR Newswire and the media contact database - to:
- Quantify the results of their efforts
- Gain the necessary insight to better serve their customers
- Build a framework for their 2021 PR strategy
Download the success story to learn more.
“Not only have we seen better YOY media results, but we’ve achieved those results while generating significant savings (in the six figures).” - Joe Hathaway, Corporate Communications Director, ProSight Specialty Insurance