CASE STUDIES campaign-and-event-analysis

Influencing Through Earned Media

A commissioned study conducted by Forrester Consulting on behalf of Cision provides in-depth research on how senior marketers view earned media and the value of their comms teams.

The survey’s groundbreaking findings include:

Earned media continues to be a growing priority for brands who want to remain at the forefront of creativity and business growth
Despite the invaluable work comms teams do they aren’t receiving enough credit
Although communications teams play a wide-ranging role in marketing, only 42% are in a stand-alone department with their own C-level executive

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