A commissioned study conducted by Forrester Consulting on behalf of Cision provides in-depth research on how senior marketers view earned media and the value of their comms teams.
The survey’s groundbreaking findings include:
- Earned media continues to be a growing priority for brands who want to remain at the forefront of creativity and business growth
- Despite the invaluable work comms teams do they aren’t receiving enough credit
- Although communications teams play a wide-ranging role in marketing, only 42% are in a stand-alone department with their own C-level executive