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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Influencing Through Earned Media

A commissioned study conducted by Forrester Consulting on behalf of Cision provides in-depth research on how senior marketers view earned media and the value of their comms teams.

The survey’s groundbreaking findings include:

  • Earned media continues to be a growing priority for brands who want to remain at the forefront of creativity and business growth
  • Despite the invaluable work comms teams do they aren’t receiving enough credit
  • Although communications teams play a wide-ranging role in marketing, only 42% are in a stand-alone department with their own C-level executive