Influencing Through Earned Media

A commissioned study conducted by Forrester Consulting on behalf of Cision provides in-depth research on how senior marketers view earned media and the value of their comms teams.

The survey’s groundbreaking findings include:

  • Earned media continues to be a growing priority for brands who want to remain at the forefront of creativity and business growth
  • Despite the invaluable work comms teams do they aren’t receiving enough credit
  • Although communications teams play a wide-ranging role in marketing, only 42% are in a stand-alone department with their own C-level executive