Research Reports

Cision’s 2021 Cannes Messaging Guide
Jun 23, 2021

Cision’s 2021 Cannes Messaging Guide

This interactive report takes a look at the Cannes Lions Festival through an earned media lens to gauge what's trending and driving conversation.

2021 State of Travel
May 14, 2021

2021 State of Travel

As COVID-19 shuttered industries around the world, no industry was perhaps as uniquely affected as travel and hospitality. The pandemic delayed and canceled trips for millions around the world as we entered lockdown. Now, as vaccinations become more readily available and the world starts to reopen, consumers are ready to hit the road again. This interactive report takes a close look at the industry through an earned media lens to gauge how travel news and trends have changed over the past year.

Cision’s 2021 Global State of the Media Report
Apr 15, 2021

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

Cision’s State of Investor Relations Report
Mar 22, 2021

Cision’s State of Investor Relations Report

We surveyed senior IR executives across the U.S. to learn how they pivoted their programs in 2020 – a year full of unforeseen and unavoidable challenges.

2021 Digital Marketing Trends Report
Mar 04, 2021

2021 Digital Marketing Trends Report

Top 10 marketing trends you can't ignore. Read up on the trends that will help your business not just survive, but thrive in 2021.

Bridging The Gap For Comms And Marketing
Sep 16, 2020

Bridging The Gap For Comms And Marketing

2020 State of the Press Release
Jul 30, 2020

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

2019 Burton-Taylor Cision Communications Cloud Analysis
Nov 12, 2019

2019 Burton-Taylor Cision Communications Cloud Analysis

This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of Cision Communications Cloud, in order to help potential users to make better buying decisions.

Burton-Taylor Cision Communications Cloud Analysis
May 10, 2018

Burton-Taylor Cision Communications Cloud Analysis

This independent Burton-Taylor analysis is designed to help users of Media Intelligence services to make better buying decisions.

The Cision 2017 State of the Media Report
Mar 17, 2017

The Cision 2017 State of the Media Report

Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.

2016 Global Social Journalism Study
Aug 22, 2016

2016 Global Social Journalism Study

To find out how journalists view and use social media, Cision worked in partnership with Canterbury Christ Church University to survey journalists in seven different countries, including the U.S., Canada and U.K.

State of the Media Report 2016
Feb 16, 2016

State of the Media Report 2016

Cision’s State of the Media 2016 Report highlights the technologies and trends impacting the media and shows how you can leverage them to improve your media relations.

2015 Global Social Journalism Study
Jul 22, 2015

2015 Global Social Journalism Study

Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their
own profession.

State of the Media 2015 Report
Mar 11, 2015

State of the Media 2015 Report

Cision’s free State of the Media 2015 Report highlights the biggest trends directly impacting the media industry, showing you the changes, technologies and initiatives affecting those who tell your brand’s story.

The State of the Media Report 2014
Nov 26, 2014

The State of the Media Report 2014

The media evolved rapidly in 2013. Don’t let your PR strategy fall behind the times. Here’s how you can keep up with the changes.

The State of the Media Report 2013
Nov 24, 2014

The State of the Media Report 2013

Social media changed the game for reporters, publications, news consumers and PR pros. See how the role of social media has expanded and what it means for PR.

The State of the Media Report 2012
Nov 20, 2014

The State of the Media Report 2012

The media industry is changing fast. And that’s great news-as long as you understand what’s going on.