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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

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Communicating in Times of Uncertainty

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Times of uncertainty — be they due to economic, geopolitical or supply chain forces — call for public relations and comms professionals to create proactive messaging strategies that enable them to respond quickly but thoughtfully, instilling trust in their audiences.

We recently discussed how 5 major billion-dollar industries have pivoted their comms strategies in these changing times and shared insights for preparing your messaging, strategy and measurement.

  • Automotive: With electric vehicles gaining traction in the marketplace, why brands are focused on education, range anxiety and lower costs.
  • Financial Services: Speaking to matters of ESG while some investors seek higher returns amid the energy crisis.
  • Retail: Addressing the shift from “‘want”’ to “‘need”’ in terms of consumer spending.
  • Tech: Re-focusing on values, owned moments, and why folks should really love a brand.
  • Travel: How staffing and consumer concerns have helped to mitigate negative sentiment.

Don’t miss this opportunity to hear from these industry experts and how your communications strategy can position your organization to thrive—even in these times of uncertainty.



Meet the Moderator

Kai Bossmann headshot
Kai Bossmann
Head of US Analysis
Cision Insights


Meet the Panelists

Blake Baker headshot
Blake Baker
Insights Director, Technology at Cision
Sarah Irwin headshot
Sarah Irwin
Sarah Irwin Insights Director
Finance at Cision
Alison Randolf headshot
Alison Randolf
Insights Director
Automotive at Cision
Brittany Souder headshot
Brittany Souder
Insights Director
Retail at Cision
Joshua Zita headshot
Joshua Zita
Insights Director
Travel at Cision