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The 2024 State of the Media Report

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How-to Half Hour Success Stories from St. Baldrick's Foundation & Varian

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Traci Shirk, Director, Media & Storytelling at St. Baldrick’s Foundation and Mark Plungy, Director, Public Relations at Varian, share their keys to communications success and walk you through their recent PR campaigns.

In half an hour you’ll learn how to:

  • Use multimedia to bring a product announcement to life
  • Navigate the ever-changing landscape of health care marketing and communications
  • Leverage distribution and database solutions to soar past earned media targets


Meet Our Expert Speakers

Mark Plungy headshot
Mark Plungy
Director of PR at Varian
Traci Shirk headshot
Traci Shirk
Director, Media & Storytelling
at St. Baldrick’s Foundation