Media Pitching Manual for PR and Comms Professionals

A practical guide and insider tips to working better with the media

Based on data collected in Cision's 2019 State of the Media Report, we’ve put together this guide to help PR and communications professionals create better, more successful pitches.

PR pros get their stories told and journalists get fewer irrelevant pitches to wade through— it’s a win for everyone.


  • Research your audience - Reach the right audience to generate a response

  • Prepare your outreach - Make sure your pitch stands out from the competition

  • Contact your targets - Establish effective relationships with your media contacts


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