A message from Cision CEO Abel Clark:
The wellbeing of our staff, customers, and partners is of paramount importance to us here at Cision. To ensure the safety of everyone, we are taking regional safety precautions following the recent COVID-19 outbreak, including Cision employees working remotely. We take this public safety precaution very seriously and are closely monitoring the current COVID-19 status and government advice.
Please be assured that our staff will remain accessible and we will continue to provide the full professional support and service our clients trust us to provide. Our customers remain our top priority and we will stay open for business as our team works remotely. This includes our PR Newswire services, which will continue our commitment to customer excellence in delivering your news and announcements with the same level of security you know and trust.
With the rapidly shifting news cycle and growing concerns about COVID-19, we at Cision want to assure you that we are here for you and aim to provide you with valuable and relevant guidance as the situation evolves. If there is anything we can help you with, please don’t hesitate to contact your account manager.
Best Practices for Brand Communications in Times of Uncertainty
To continue providing you with valuable and relevant information, we've put together a guide of best practices for brand communications in difficult times. Download our guide here to start effectively communicating with your customers.
Webinar: Best Practices in Brand Communications in Times of Uncertainty: Part V
During the past several weeks, our webinar series hosted informative discussions with industry experts, highlighting best practices for adapting your communications plan in times of crisis. Although the most trying weeks of the COVID-19 pandemic are unfolding in many areas, it is important PR pros remain proactive and plan their comms strategy for when we start to see the light at the end of the tunnel. This is a sensitive time, and so it is especially important to emerge from this crisis with prepared messaging crisis that will resonate with your audience, while keeping a pulse on the overall atmosphere.
For the final webinar of our series, Cision and comms experts discussed post-crisis practices in relation to messaging, timing and brand reputation.
This on-demand webinar covers::
- Planning your brand's communications strategy post-COVID-19
- Effective ways to communicate as a crisis peaks and starts to dissipate
- Timing and operations during the return to business-as-usual mode
Subscribe to Cision Weekly Covid-19 Media Analysis Report
The Covid-19 pandemic continues to dominate global headlines and all aspects of public life. Companies across all industries are responding in a variety of ways to demonstrate social responsibility in the face of the crisis, adjust for the economic impact and prepare for the uncertainty that lies ahead.
To help track the ongoing evolution of these global trends, Cision Insights has prepared a weekly media analysis report, including key topics, the most prominently discussed countries and the most frequently discussed industries.
Crisis Comms Toolkit
When a crisis like COVID-19 happens, it’s the brands that are most prepared that will weather the storm. The question is: Are you and your team ready for a comms crisis?
Grab our Crisis Communications Toolkit as part of your PR strategy for these challenging times. Learn how to identify when a threat may happen; analyze the coverage around a crisis; and craft a genuine, timely response for your audience.
Crisis Comms Checklist
When a crisis hits your brand, you have to deal with it as quickly as possible; it’s best to have a comprehensive crisis comms plan in place, but even with that, you can always use a guide to help make sure you don’t leave any important steps out.
We created a 10-step checklist designed to guide you through a crisis as it happens, whether it’s COVID-19 related or simply happening during this already stressful and uncertain time.
How to ensure your COVID-19 press release gets published
Crafting an engaging press release that stands out is challenging in the best of times, not to mention during a time of great uncertainty with a news cycle that changes by the minute. Releases need to be extra-sensitive and thoughtful in the time of COVID-19. Download this one-page guide featuring real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases.
Preparing your earnings release during Covid-19
The quarterly earnings release is a high-visibility opportunity to tell your company’s story. During this unprecedented time, investors have adjusted their focus. Missed projections are expected, and unlike most earnings periods investors are now shifting a focus to your commentary rather than your financial data.
Taking a few extra minutes to check off the necessities in this checklist will ensure you meet disclosure requirements and give your investors confidence that your leadership team is prepared to manage the COVID-19 crisis.
In the News
Check out Cision’s latest media coverage, published to provide PR and communications pros with additional insights and guidance during the COVID-19 crisis:
- Four Easy Tips to Make Your Virtual Event Stand Out, PRNEWS
- 4 Steps for PR Pros to Evaluate Brand Launch Plans in Light of Coronavirus, PR Couture
- Coronavirus Dominates Media Cycle, O'Dwyer's
- Real Examples of Press Releases That PR Newswire Has Approved and Refused During the Covid-19 Pandemic, PRmoment
- How to Inspire Your Teams During the COVID-19 Crisis, Public Relations Society of America (PRSA)