Dec 11, 2018Holiday-Themed Content You Can Reuse Through the Year
Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.
Dec 03, 2018Mainstream Journalism and PR Efforts Today
Nov 30, 2018The Top 5 Posts on Cision in November
Dec 05, 2018How to Use Media Monitoring to Drive PR Campaigns And Earn More Budget
Media monitoring has become an increasingly difficult task due to the emergence of hundreds of digital channels So, where should you begin?
Dec 10, 2018How to Identify Influencers as Part of Your Earned Media Management Strategy
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
Nov 26, 2018Contending With Controversy: A PR Parable
Nov 06, 2018Stop Being Afraid to Tell Your Clients the Truth
Dec 07, 2018Media Moves at Poynter & TV Guide, Several New Metro Staff Join LA Times
Tom Jones to join Poynter, Christopher Rosen helms TV Guide Digital, and more
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A blog for and about the media featuring trends, tips, tools, media moves and more.