Comms Best Practices

6 Tips for Marketers on St. Patrick’s Day

As with any marketing campaign, the key to success is research. Tying campaigns around holidays is always a great way to gain some traction, but to ensure that effort pays off a little research goes a long way.

Who Runs the World? A Spotify Playlist for Women in PR

5 Reasons Why PR will be More Stressful in 2018

10 Tips to Activate Employees on Social Media

7 Types of Influencers That Impact Today’s Consumer

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Cision Product News

Cision and MediaMath Partnership Bridges Gap Between Paid and Earned Media

The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.

Why Your Content Strategy is Failing And How to Fix it

Cision Most Trusted Software to File With FEC by Top PACS

The Earned Media Metrics That Really Matter

What PR Can Learn From Digital Advertising

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Executive Insights

How to Bring Company Culture And Values to Life

A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?

Cision + Prime Research: Insights That Drive Business Strategies

To Conquer Consumer Distrust, Turn to Branded Content

The Rise of Earned Media + What You Need to Know

The Gap Between Demand for Content and Our Ability to Measure It

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