What is Earned Media Management?
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
Blogger Conferences to Attend in October & November 2019
Bloggers, there’s still time to fit in learning and networking opportunities in 2019. Find the right event for your needs.
Media Moves at Bloomberg & Milwaukee Journal Sentinel, Block Club Chicago Expands Newsroom
Olivia Rockeman hired by Bloomberg, Sam Roe joins Milwaukee Journal Sentinel, and more
As Consumer Trust Thins, Marketers Must Pivot to Earned Media
Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...
Cision’s 2019 State of the Media Report
Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?
Media Moves at Austin American-Statesman & E.W. Scripps Company, Town & Country Hires Two Fashion Journalists
Ash-har Quraishi joins E.W. Scripps, Kara Carlson new at Austin American-Statesman, and more
Media Moves at the Associated Press & New York Law Journal, WSJ Hires Energy Reporter
Elizabeth Kennedy expands role at AP, Jane Wester joins New York Law Journal, and more
Media Moves at Washington Post & TIME, NBC News Hires Washington Correspondent
Teo Armus, Katie Shepherd join Morning Mix at The Post, Susanna Schrobsdorff adds to her duties at TIME, and more
Media Moves at CNN & The Information, Condé Nast Traveler Names U.S. Editor
Seth Fiegerman promoted at CNN, Carleton English joins The Information, and more
2019 Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Media Moves at CNBC & The New York Times, Rolling Stone Hires Its First-Ever Lifestyle & Market Editor
Aisha Harris promoted at The New York Times, Tim Chan’s new role at Penske Media, and more
AP Style Rules for Education, LGBTQ, Science & More
AP Style’s updated guidance on hyphens caused chaos among editors and writers. Read about this and other reminders.
The State of the Freedom of the Press in 2019
49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of...
Media Moves at Vanity Fair & NPR, Washington Post Hires Two General Assignment Reporters
Jeff Giles joins Vanity Fair in a newly created role, Kim Bellware and Brittany Shammas new at Washington Post, and more
2019 Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
How to Fix Influencer Marketing
So, what exactly can bring influencer marketing back to life? Perhaps the answer is in influencer relations – the shift to genuine longer-term relationships which focus on a brand’s purpose.
5 Common Sites and Apps to Give Your Photo Sessions a Boost
These everyday apps and sites may not be designed just for photographers, but they have features and tools to help you capture top-notch images.
Social Media for PR Now
If you are a PR professional today, you can no longer avoid the significant impact social media has played on the industry. Here are a few ways social can help PR.
5 Young Latin American Influencers You Should Know
As National Hispanic Heritage Month approaches, we're highlighting some of the top influencers among the Latin American community.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
Holiday Gift Guide Q&A
The time to pitch those Holiday Gift Guides is now. Get some extra, insider tips from the Q&A from our recent webinar.
A Handy Guide to Working With B2B Influencers
B2B influencer programs rely more on good old-fashioned relationship building than many of the mass influencer marketing programs B2C brands use. As such, working with B2B influencers falls squarely into PR’s purview—so let's break it down.
10 News Sites to Satisfy Your Entertainment Cravings
Everyone craves entertainment in one form or another. Here are some of our favorite sites for entertainment and music news.
How to Get Media Coverage for Your Experiential Marketing Event
Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships
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