Calculating earned media ROI is a staple of all marketing functions. Now with the Cision Communications Cloud®, take advantage of your marketing team's Google Analytics and Adobe Omniture data to track conversions, traffic and even revenue to your earn media campaigns.
The one step integration
The one step integration embeds your analytics account into the earned media cloud. We filter that data to all earned media sources in the Cision database then display any traffic to your company website coming from any one of the hundreds of thousands of news outlets and blogs that we monitor.
Campaign reporting is made easier by aligning website analytics data to your specific media campaigns. This way you can report on campaign by campaign traffic data and even view when your email pitching and influencer marketing generates buzz directly on your brand's site.
UTM codes or urchin tracking module parameters, are the breadcrumbs that tell your analytics tools or customer relationship management system (CRM) what sources and campaigns have generated what traffic. Built inside the Cision Comms Cloud™ is a UTM code generator for the world's most popular CRMs and analytics tools such as Marketo, HubSpot, Eloqua, as well as Google Analytics and Adobe Ominutre.