March 10, 2021
/ by Mary Lorenz
Getting C-suite buy-in for new PR and Marketing software is a tall order – aside from getting time on their calendar, you also need to convince them that the benefits will outweigh the costs.
PR and marketing software is much more sophisticated than it once was. They can help you gather the right data and analytics that are essential for effective PR, marketing and communications strategies (and for proving that effectiveness). As Cision CMO Maggie Lower explains in a recent blog post, analytics help you target the right audiences, understand the impact of your efforts, justify budgets – and help you pivot quickly (like when the world goes all 2020 on you).
But while you may already know all of this, as the person who holds the company purse strings, your CFO may need some convincing. If you’re looking to invest in better technology and analytics, follow these tips to get buy-in from the financial powers that be.
4 Steps to Getting CFO Buy-In for New PR and Marketing Software:
Looking for PR software that you – and your CFO – will love? Give Cision’s award-winning solutions a try.
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