Measuring ROI: Avoiding Catastrophic Cost Through PR’s Crisis Counseling
In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them.
PRSA ICON 2020: Navigating a World Disrupted
Highlights and key takeaways from this year's entirely virtual PRSA ICON conference.
The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection
To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.
Take 5 Live with Traci Mazurek
In our latest episode of Take 5 Live we sit down with Traci Mazurek of INK Communications to discuss the intersection of social media and PR.
Cision’s 2019 State of the Media Report
Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?
10 Takeaways from Cision’s State of the Press Release
Top takeaways from our State of the Press Release report published this summer.
Take 5 Live with Peter Shankman
We sat down with Peter Shankman to discuss bridging the gap between marketing and comms in our latest Take 5 Live.
A Decade's Worth of Insight Into Media Preferences
A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss!
Take 5 Live with Ben Jenkins
In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR.
2019 Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Proving the Most Accessible and Efficient Path to PR-ROI
Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.
The Audience Journey: Is your brand navigating it effectively?
Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy.
Cision's Summer Reading List Wraps Up
As summer winds down, we wanted to share the last of our summer reading list.
Take 5 Live with Pam Zapata
Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.
2019 Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
5 Key Takeaways from the 2020 State of the Press Release Webinar
Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.
Take 5 Live with Anna Crowe
Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle.
How Communicators Can Help Brands Create Real Change
PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.
Cision's Summer Reading List Continued
A summer reading list of the latest helpful resources from Cision.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility
The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board.
Take 5 Live with Sarah Paynter
For our latest Take 5 Live, we sat down with Sarah Paynter to discuss the importance of pitching and press releases.
Cision's 2020 State of the Press Release
We dove into the data to show PR and comms pros the stats that can help them do their jobs better, including best times and days to distribute a press release, and more.
Cision's Summer Reading List
A summer reading list of the latest helpful resources from Cision.
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