5 Reasons the Press Release Still Matters
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy
Celebrating International Non-Binary People's Day at Cision
How PR pros can be proactive allies to the non-binary community.
Measuring ROI: Avoiding Catastrophic Cost Through PR’s Crisis Counseling
In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them.
PRSA ICON 2020: Navigating a World Disrupted
Highlights and key takeaways from this year's entirely virtual PRSA ICON conference.
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection
To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.
Take 5 Live with Traci Mazurek
In our latest episode of Take 5 Live we sit down with Traci Mazurek of INK Communications to discuss the intersection of social media and PR.
10 Takeaways from Cision’s State of the Press Release
Top takeaways from our State of the Press Release report published this summer.
Take 5 Live with Peter Shankman
We sat down with Peter Shankman to discuss bridging the gap between marketing and comms in our latest Take 5 Live.
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
A Decade's Worth of Insight Into Media Preferences
A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss!
Take 5 Live with Ben Jenkins
In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR.
Proving the Most Accessible and Efficient Path to PR-ROI
Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.
The Audience Journey: Is your brand navigating it effectively?
Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy.
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
Cision's Summer Reading List Wraps Up
As summer winds down, we wanted to share the last of our summer reading list.
Take 5 Live with Pam Zapata
Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.
5 Key Takeaways from the 2020 State of the Press Release Webinar
Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.
Take 5 Live with Anna Crowe
Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
How Communicators Can Help Brands Create Real Change
PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.
Cision's Summer Reading List Continued
A summer reading list of the latest helpful resources from Cision.
What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility
The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board.
Take 5 Live with Sarah Paynter
For our latest Take 5 Live, we sat down with Sarah Paynter to discuss the importance of pitching and press releases.
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