Everything PR and Comms pros need to know
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In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them.
Highlights and key takeaways from this year's entirely virtual PRSA ICON conference.
To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.
In our latest episode of Take 5 Live we sit down with Traci Mazurek of INK Communications to discuss the intersection of social media and PR.
Top takeaways from our State of the Press Release report published this summer.
We sat down with Peter Shankman to discuss bridging the gap between marketing and comms in our latest Take 5 Live.
A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss!
In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR.
Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.
Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy.
As summer winds down, we wanted to share the last of our summer reading list.
Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.
Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.
Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle.
PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.
A summer reading list of the latest helpful resources from Cision.
The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board.
For our latest Take 5 Live, we sat down with Sarah Paynter to discuss the importance of pitching and press releases.
We dove into the data to show PR and comms pros the stats that can help them do their jobs better, including best times and days to distribute a press release, and more.
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