8 Helpful Tips to Rock Your Radio Media Tour
Jun 08, 2018

8 Helpful Tips to Rock Your Radio Media Tour

Check out these eight tips to prep spokespeople so that they can crush their next radio interview.

3 Press Release Templates to Power PR & Content Marketing
Jun 04, 2018

3 Press Release Templates to Power PR & Content Marketing

To help PR pros and content marketers craft better releases , we’ve designed three press release templates for news and content promotion.

4 Ways to Get Your PR Content Noticed in the Growing Media Noise
Jun 01, 2018

4 Ways to Get Your PR Content Noticed in the Growing Media Noise

To stand out from the increasing noise and chaos online, each piece of content must be strategically put together in order to reach the right people at the right time.

PR Pros Key Takeaways from Cision's 2018 State of the Media Report
May 30, 2018

PR Pros Key Takeaways from Cision's 2018 State of the Media Report

Check out the most important takeaways for PR pros from the latest Cision State of the Media Report.

Cision’s 2021 State of the Media Report

We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report

5 Simple Ways to Improve your Brand’s Visual Content on Instagram
May 29, 2018

5 Simple Ways to Improve your Brand’s Visual Content on Instagram

As Instagram becomes one of the largest and fastest growing social media platforms, it is essential as a marketing tool for businesses.

The Nine Qualities of a Great PR Pro
May 25, 2018

The Nine Qualities of a Great PR Pro

Not all PR Pros are created equal.

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press...

What Journalists Look for in a Good Press Release
May 23, 2018

What Journalists Look for in a Good Press Release

To produce a strong press release that gets the attention of journalists, comms pros need to understand the important parts of a useful press release.

Beyond Your Brand’s Media Coverage: What You Need to Monitor
May 21, 2018

Beyond Your Brand’s Media Coverage: What You Need to Monitor

To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.

Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

How The Middle can Help you with Your Event Marketing Strategy
May 18, 2018

How The Middle can Help you with Your Event Marketing Strategy

Learn how takeaways from the hit TV show The Middle can help you with your event marketing strategy.

How Visual Storytelling Can Drastically Elevate Brand Success
May 16, 2018

How Visual Storytelling Can Drastically Elevate Brand Success

In the age of social media marketing, visuals are important because they quickly reach busy and distracted consumers.

Research Shows Journalists Want More Multimedia from PR Pros
May 15, 2018

Research Shows Journalists Want More Multimedia from PR Pros

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help.

Why PR and Marketing Must Give Audiences New Kinds of Content
May 14, 2018

Why PR and Marketing Must Give Audiences New Kinds of Content

People are consuming content in various ways these days. It’s time to give people what they want where they want it.

Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

How Purpose-Driven Businesses Attract Consumers
May 09, 2018

How Purpose-Driven Businesses Attract Consumers

With the ability to research online, customers are seeking the truth and showing concern with many brands that don’t live up to their expectations.

Media Monitoring Importance in The Wake of #MeToo And #TimesUp
May 08, 2018

Media Monitoring Importance in The Wake of #MeToo And #TimesUp

Recent social movements speak to the power of these communications channels and brands must embrace monitoring them.

Why Influencer Marketing is Crucial to Event Promotion
May 07, 2018

Why Influencer Marketing is Crucial to Event Promotion

As an event organizer, think about your hallmarks for success. You probably want to see attendance go up, booth space sell out, sponsorships increase and panels expand — all while creating a memorable, productive experience. Influencer marketing can ...

Brands Must Do Their Part to Protect Freedom of the Press
May 03, 2018

Brands Must Do Their Part to Protect Freedom of the Press

By supporting the press in all that they do, PR professionals can help ensure that the American dream and the laws that govern it stay in place permanently.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Struggling With Content Personalization? Play Cards Against Humanity
May 02, 2018

Struggling With Content Personalization? Play Cards Against Humanity

It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Read on to learn more.

2018 State of The Media Infographic
May 01, 2018

2018 State of The Media Infographic

Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the media industry on its toes throughout 2017. Discover what’s trending in 2018.

How to Pitch an Influencer With Jay Baer
Apr 23, 2018

How to Pitch an Influencer With Jay Baer

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you ...

How to Write Content that Sparks a Conversation
Apr 18, 2018

How to Write Content that Sparks a Conversation

Whether you’re writing about a trending topic or something completely new to spark conversation, you have to be original. Don’t write “me-too” content, instead, offer insight that’s new and valuable.