Cision's Summer Reading List
A summer reading list of the latest helpful resources from Cision.
5 Problems Brands Come to you to Solve: Metrics
As PR and comms professionals, what should we help brands measure? Which metrics matter?
Take 5 Live with Joseph Cephas
Diversity and inclusion initiatives have been brought to the forefront for brands in recent weeks. Here are key takeaways from an expert perspective on how to craft, implement and sustain them.
PR Podcasts we Recommend
Listening to more podcasts lately? We've got some recommendations to check out and add to your queue!
Cision’s 2019 State of the Media Report
Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?
We are Proud to be Gold Winners at 2020 AMEC Awards
Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more.
I Asked the Internet what ‘Good Content’ Looks Like
Our best advice for building better content across the board.
Take 5 Live with Heather White
A quick recap of our conversation with Heather White of iHeartMedia on how to pitch radio, and more.
CEOs Must Choose between Something and Nothing
Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes.
2019 Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Managing Your Communications Plan During a Crisis
If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times.
Take 5 Live with Julie Carl
Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star.
Making the PR-to-Sales Connection: What’s Next in the ROI Equation?
How and to what degree does PR generate sales? Our Chief Insights Officer dives into this elusive PR question.
The Next Normal: A Conversation with McDonald’s VP of U.S. Communications
Key takeaways from our PR Manager Rebecca Dersh's conversation with McDonald's VP of U.S. Communications, David Tovar.
2019 Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
Insights Incite: 8 Steps for Actionable Insights
Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action.
Resources for Increasing Diversity and Inclusion in your Communications
Resources to help PR and communications professionals increase the diversity in their communications.
Your Employees Are Your Best Asset— Let Them Tell Your Brand Story
How to engage your employees to tell your brand story; a valuable asset in uncertain times.
New Methods Emerge to Link Earned Media with Business Outcomes
A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
Take 5 with Matthew Della Croce
Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.
How PR and Marketing can Work Better Together
Advice from a panel of expert communicators on how to get PR and marketing working better together for improved results across any organization.
Exploring Virtual Events: 6 Benefits of Going Virtual
Worried about taking your event virtual? 6 benefits that you might not have considered.
COVID-19 Pandemic Sparks Innovation in Meeting Unprecedented Newsroom Challenges
How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America.
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