Three Steps to Avoiding Vanity Metrics in Public Relations
Jul 31, 2019

Three Steps to Avoiding Vanity Metrics in Public Relations

Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?

Behind the Curtain of Vanity Metrics
Jul 24, 2019

Behind the Curtain of Vanity Metrics

What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?

Structuring Comms for Success and More: Our Upcoming Webinars
Jul 16, 2019

Structuring Comms for Success and More: Our Upcoming Webinars

We've got some great webinars coming up— mark your calendars so you don't miss the ones most relevant to you!

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention
Jul 11, 2019

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention

Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.

Cision’s 2021 State of the Media Report

We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report

How you can Save Local Media
Jul 02, 2019

How you can Save Local Media

From subscribing to local news to crafting better, more relevant pitches– how are you going to help local news survive and thrive in the modern era, PR and comms pros?

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference
Jun 27, 2019

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference

Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.

How Your Brand Can Take A Political Stand
Jun 12, 2019

How Your Brand Can Take A Political Stand

In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.

Pitch perfect travel: Top 5 travel pitching tips
Jun 06, 2019

Pitch perfect travel: Top 5 travel pitching tips

Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.

Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

How to Use Psychology to Refresh the Rebrand Experience
May 30, 2019

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

Influencing Through Earned Media: Top 3 Takeaways
May 22, 2019

Influencing Through Earned Media: Top 3 Takeaways

Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.

Five Ways Social Media is Changing PR
May 16, 2019

Five Ways Social Media is Changing PR

Did you know that there are over 3.4 billion people active on social media around the world? Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend...

How to Stay on Top of Google Results & in the Minds of the Media
May 09, 2019

How to Stay on Top of Google Results & in the Minds of the Media

How you can stay on top of not only Google search results, but also top-of-mind in the media.

Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Be a Media Magnet: Communications & Storytelling in Emerging Markets
Apr 30, 2019

Be a Media Magnet: Communications & Storytelling in Emerging Markets

Takeaways from the O’Cannabiz Conference in Toronto exploring the importance of good media relationships, and focusing on providing companies with concrete strategies and actions to add value and secure coverage.

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
Apr 17, 2019

Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves

To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.

Cision's Adobe Summit Takeaways
Apr 08, 2019

Cision's Adobe Summit Takeaways

The Cision team's takeaways from the 2019 Adobe Summit

Why Influencer Graphs Are the Future of Influencer Marketing
Apr 04, 2019

Why Influencer Graphs Are the Future of Influencer Marketing

Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

Is ‘Media Monitoring’ a Dirty Word?
Apr 03, 2019

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

How to Turn Your Slow News Day into a Conversation-Starter
Mar 28, 2019

How to Turn Your Slow News Day into a Conversation-Starter

In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.

How to Engage New Media Relationships to Get Them to Cover You
Mar 20, 2019

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

5 Ways to Reimagine the Press Release
Mar 15, 2019

5 Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.