Measuring the Impact of Earned Media Content
Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.
Three Steps to Avoiding Vanity Metrics in Public Relations
Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?
Behind the Curtain of Vanity Metrics
What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?
Structuring Comms for Success and More: Our Upcoming Webinars
We've got some great webinars coming up— mark your calendars so you don't miss the ones most relevant to you!
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
Top Pitching Tips Guaranteed to Catch a Journalist’s Attention
Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.
How you can Save Local Media
From subscribing to local news to crafting better, more relevant pitches– how are you going to help local news survive and thrive in the modern era, PR and comms pros?
‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference
Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.
How Your Brand can Take a Political Stand
In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Pitch perfect travel: Top 5 travel pitching tips
Telling a good travel story can be harder than planning your next trip. That’s why we put together this guide full of insider information to help, and here are our top 5 takeaways to get you started.
How to Use Psychology to Refresh the Rebrand Experience
Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.
Influencing Through Earned Media: Top 3 Takeaways
Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.
Five Ways Social Media is Changing PR
Did you know that there are over 3.4 billion people active on social media around the world? Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend...
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
How to Stay on Top of Google Results & in the Minds of the Media
How you can stay on top of not only Google search results, but also top-of-mind in the media.
Be a Media Magnet: Communications & Storytelling in Emerging Markets
Takeaways from the O’Cannabiz Conference in Toronto exploring the importance of good media relationships, and focusing on providing companies with concrete strategies and actions to add value and secure coverage.
Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.
Cision's Adobe Summit Takeaways
The Cision team's takeaways from the 2019 Adobe Summit
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
Why Influencer Graphs Are the Future of Influencer Marketing
Influencer marketing is more successful when you go beyond the one-and-done approach to building relationships with influencers who are truly influential with the audience you're targeting. Here's how to map out that audience so you get the most out ...
Is ‘Media Monitoring’ a Dirty Word?
PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
How to Turn Your Slow News Day into a Conversation-Starter
In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.
How to Engage New Media Relationships to Get Them to Cover You
Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.