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What's the Buzz? July's Top Trends Around Hot Topics on Social Media

What People Were Saying on Social in July

Every Monday and Friday, our colleagues at Brandwatch take an in-depth look at a topic, trend or industry that’s taking over social media and attempt to tell us why. This month, we took a look at the what’s driving the conversation around public transportation, the buzz around CBD, the products people can’t get enough of, and more.

Want to go for a ride? Public transportation took a hit during the pandemic. Now that the world is starting to reopen, is public transportation on the road to recovery?

Everybody wants some. Much like the Spice Girls, all of social media was more than ready to tell us what they wanted – what they really, really wanted – in July. Want to know more?

The state of “sold out.” Is Alfredo sauce the new toilet paper? It was among the list of everyday items stores couldn’t seem to keep in stock in July. See what else is flying off the shelf in 2021

A sobering look at drinking: Explore the sober-curious movement and how people are discussing drinking online. Drink it all in (the data, that is)

Taking the temperature on climate change: Take a look at how the conversation around climate change has cooled. See what’s changed with climate change

The 411 on CBD: How has CBD’s popularity grown in recent years? What are people using it for? And what forms do they prefer? Get the highs and lows of CBD

What is the appetite for dining out? Around this time last year, the restaurant industry was fighting to survive. A year later, between more vaccinations, fewer restrictions and new COVID variants, has anything changed?

Ready for take off? When and if the airline industry will fully recover after the pandemic remains up in the air. Looking at the data, however, we can get an idea of where we might land.

Mary Lorenz

Mary Lorenz is Editorial Director at Cision and writes about best practices and thought leadership for marketing, communications and public relations professionals. She has a background in marketing, public relations and journalism and over 15 years of experience in copywriting and content strategy across a variety of platforms, industries and audiences.