CASE STUDIES campaign-and-event-analysis

Kohler Turns Unexpected Opportunity Into Virtual Success

When the Consumer Electronics Show (CES) went virtual in 2021, Kohler needed to change their usual in-person event strategy and find a way to engage top media outlets and consumers remotely. They turned to Cision MultiVu to help them create a virtual experience for “visitors” that would be close to, if not better than, the traditional trade show experience.

This success story showcases how Kohler worked with Cision MultiVu to:

Drive visitors to their virtual booth and compel them to look around
Engage media via a “virtual press day” and exclusive content
Generate more earned media than in years before while cutting costs

Download the success story to learn more.

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