Earned Media

What Is Earned Media Management?

When done right, earned media management gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

Creating an Adaptable PR Strategy for 2021

Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.

Learn How Leading Brands are Connecting Comms to the Bottom Line

With a little innovation and tactical planning, proving the impact of earned media on the bottom line can be done. See how these drivers of the industry were able to accomplish it.

Connecting Comms to the Bottom Line

Join industry experts for a discussion on how to connect PR's impact to the bottom line.

5 Steps to Earn Media Coverage During the Election

Metrics That Matter: Measuring Earned Media’s Impact on the Bottom Line

In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.

Integrating Earned Media Into Paid & Owned

2019 Media Database and Earned Media Toolkit

We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.

Key Takeaways from Cision’s 2019 State of the Media Report

Join Cision to discuss key findings from our 2019 State of the Media Report, including the public’s trust in the media and how journalists choose which stories to write about.

Influencing Through Earned Media Live Webinar with Cision and guest Forrester Research

Cision's 2019 Global State of the Media Report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Read about the six changes communicators need to adopt to demonstrate the value of earned media in their organizations.

Building an Influencer Graph: An Earned Media Management Strategy

An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.

Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

Earned Media Influential in Performance Marketing

Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.

The 5 Truths of Modern Media Targeting

The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.