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When done right, earned media management gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.
With a little innovation and tactical planning, proving the impact of earned media on the bottom line can be done. See how these drivers of the industry were able to accomplish it.
Join industry experts for a discussion on how to connect PR's impact to the bottom line.
In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.
We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.
Join Cision to discuss key findings from our 2019 State of the Media Report, including the public’s trust in the media and how journalists choose which stories to write about.
We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.
Read about the six changes communicators need to adopt to demonstrate the value of earned media in their organizations.
An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.
If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.
Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.
The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.
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