Skip Navigation Accessibility Statement

The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

Reinventing the Press Release for a New Decade

Man working on tablet, Hologram

Pro tip: Readers and journalists trust press releases

The press releases of the digital age aren't limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it's time to let go of preconceived notions about what a press release should look like or what it must accomplish. It's a new decade.

Download Our Guide For Tips on:

  • How to create a multimedia experience
  • What assets to tie in with your press release for ultimate reach
  • How to attract the attention of your end audience