The (Ugly) Truth Behind PR’s Go-To Numbers
Mar 13, 2020

The (Ugly) Truth Behind PR’s Go-To Numbers

Pitch Perfect: Data-Driven Pitching for a Digital PR World
Jan 22, 2021

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

Learning to Swim in a Sea of Data: PR and Comms Measurement
Nov 20, 2019

Learning to Swim in a Sea of Data: PR and Comms Measurement

Stop drowning! Watch this on-demand webinar to learn how to swim through a sea of data.

9 New Metrics Trackable by Advanced PR Pros
Nov 13, 2019

9 New Metrics Trackable by Advanced PR Pros

No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.

9 New Metrics Trackable by Advanced PR Pros
Nov 13, 2019

9 New Metrics Trackable by Advanced PR Pros

No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.

Metrics That Matter: Measuring Earned Media’s Impact on the Bottom Line
Sep 16, 2019

Metrics That Matter: Measuring Earned Media’s Impact on the Bottom Line

In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.

Metrics That Matter Toolkit
Sep 04, 2019

Metrics That Matter Toolkit

Measuring PR’s Impact: The Framework for Digital PR
Mar 27, 2019

Measuring PR’s Impact: The Framework for Digital PR

In this data-driven, digital world, PR must also be digital. Our latest eBook, Measuring PR's Impact: the Framework for Digital PR, covers today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.

Earned Media Monitoring & Audience Attribution
Mar 05, 2019

Earned Media Monitoring & Audience Attribution

Data-Driven Comms Through Cision Monitoring & Analytics
Nov 01, 2018

Data-Driven Comms Through Cision Monitoring & Analytics

Get a taste of how Cision can enable you to not only track online, print, broadcast, and social coverage, but images as well.

Ramp Up Your Measurement Approach to Build Relevant Customer Engagements
Sep 10, 2018

Ramp Up Your Measurement Approach to Build Relevant Customer Engagements

Discover indispensable methods for increasing your measurement approach to build more relevant and targeted customer engagement.

Value Attribution: Better Aligning Your Comms Metrics and Measurements with Defined Business Objectives
Aug 22, 2018

Value Attribution: Better Aligning Your Comms Metrics and Measurements with Defined Business Objectives

View our webinar to learn tactics for addressing some of the common challenges around comms measurement.

How to Integrate Google Analytics With Cision Comms Cloud™
Jul 24, 2018

How to Integrate Google Analytics With Cision Comms Cloud™

In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud™.

Advanced Monitoring & Analytics: How to Optimize Your Earned Media Campaigns
Jul 03, 2018

Advanced Monitoring & Analytics: How to Optimize Your Earned Media Campaigns

Join Cision's Andrea Rosi and Lee Ribeiro, as they dive into why media monitoring is the foundation of a successful earned media campaign.

Power Your Story With Data-Driven Communications
Apr 08, 2017

Power Your Story With Data-Driven Communications

While communications is often measured by the content media influencers create, it’s easy to forget that it’s a means to a greater end: How does that coverage drive customer behavior?

Listening: Turn Real-time Media Channel Insights into Communications Action Plans
Nov 28, 2016

Listening: Turn Real-time Media Channel Insights into Communications Action Plans

Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.

Measuring The Value of an Integrated Communications Strategy
Sep 12, 2016

Measuring The Value of an Integrated Communications Strategy

Watch Cision, TD Bank, and Newmont Mining outline the step-by-step process of using AMEC’s new framework in their campaigns.