2021 Global Comms Report

Cision and PRWeek joined forces to identify the biggest challenges and opportunities for communicators right now.

The Art of Social PR

What every PR pro needs to know about social listening.

The (Ugly) Truth Behind PR’s Go-To Numbers

Get the insight you need to measure the true impact of your PR.

Step by Step Guide to Monitoring and Measuring the Impact of PR

A pain-free guide to helping you prove the value of PR.

Anatomy of a Press Release

Let’s be honest: There’s no such thing as a perfect press release (after all, you can’t please all the members of the media all the time), but with the right approach and an understanding of what the media want and need from your press release, you can get pretty close.

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

Creating an Adaptable PR Strategy for 2021

Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.

PR's New Role As Strategic Advisor

Grow Your PR Presence in 2021

Our toolkit gives you the resources you need to prepare for 2021, and amplify your coverage.

Influencer Marketing 101: A Tip Sheet for PR Pros

Use this tip sheet to organize and plan your influencer marketing strategy.

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

2019 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces in your content and PR strategy, it can be challenging to stay on top of it all. Download our content calendar to plan for the year.