2021 State of the Press Release
Sep 13, 2021

2021 State of the Press Release

We analyzed 100,000 press releases (so you didn’t have to). Here’s what we found.

How to Drive Revenue Growth With Earned Media Measurement
Oct 06, 2017

How to Drive Revenue Growth With Earned Media Measurement

The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.

Media Relations Hacks: Getting Your Share of Media Coverage With Less Work
Oct 01, 2017

Media Relations Hacks: Getting Your Share of Media Coverage With Less Work

Scuttle the antiquated practices most brands are relying on, and replace them with innovative approaches that’ll win you visibility and attention.

Smith Publicity Bookmarks Its PR Success with the Cision Communications Cloud™
Sep 27, 2017

Smith Publicity Bookmarks Its PR Success with the Cision Communications Cloud™

To keep up its proven success and stay ahead with its global client base, the firm turned to the Cision Communications Cloud™ to streamline its media relations efforts without sacrificing quality service.

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision
Sep 22, 2017

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision

William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multi-channel news release (MNR) that brought together key assets around 'The Greatest Job Interview in the World' campaign.

Willow Marketing Scales Its PR Capabilities with Cision Communications Cloud™
Sep 19, 2017

Willow Marketing Scales Its PR Capabilities with Cision Communications Cloud™

Willow Marketing uses Cision Comms Cloud, a platform that includes analytics, a management calendar, influencer recommendations and more.

Port of San Diego Navigates Media Trends And Opportunities With Cision
Sep 18, 2017

Port of San Diego Navigates Media Trends And Opportunities With Cision

By using Cison Comms Cloud’s extensive search criteria and filters and other capabilities, for instance, the Port of San Diego communications team was able to develop a two-page media dashboard geared towards a C-suite audience.

Clever Tweaks to a Press Release Strategy Helps Charity Reach Fundraising Goals
Sep 08, 2017

Clever Tweaks to a Press Release Strategy Helps Charity Reach Fundraising Goals

To help meet its fundraising and media relations goals, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire)

LG Highlights Longstanding Passion for Design & Innovation through Multi-channel News Release Distribution
Sep 01, 2017

LG Highlights Longstanding Passion for Design & Innovation through Multi-channel News Release Distribution

Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.

Instagram Best Practices For Business
Aug 30, 2017

Instagram Best Practices For Business

Get all the tips and tricks for successfully creating an Instagram presence, and see why it’s so important for businesses to include Instagram in their plans.

The Museum of London Increases Engagement Using Media Intelligence and Insights
Aug 17, 2017

The Museum of London Increases Engagement Using Media Intelligence and Insights

The museum partnered with Cision to develop a measurement framework that could align communications activities to these objectives.

AMP3 PR is a Model for Data-Driven Public Relations in the Fashion Industry With Cision Communications Cloud™
Aug 16, 2017

AMP3 PR is a Model for Data-Driven Public Relations in the Fashion Industry With Cision Communications Cloud™

AMP3 PR has been using products and services that are now integrated into the Cision Comms Cloud for eight years -- to the point where it’s become a standard and integral part of their business processes.

Online Discoverability Survival Kit For Small Businesses
Aug 08, 2017

Online Discoverability Survival Kit For Small Businesses

The key to great online discoverability is to deliver your stories to your brand’s target audience. Focusing on these proven and effective tactics ensures your brand is easily found online.

Using Multimedia to Bring a Product Announcement to Life
Aug 08, 2017

Using Multimedia to Bring a Product Announcement to Life

When medical technology company, Varian, was ready to launch a it's first major new product in five years, it partnered with Cision to create an unforgettable announcement package.

Engaging Bloggers to Support Retail Communications
Jul 28, 2017

Engaging Bloggers to Support Retail Communications

Thirty-One Gifts turned to Cision Comms Cloud™, an all-in-one communications workflow platform, to get more done with limited time and resources.

Bacardi in Good Spirits with Successful CSR Initiative
Jul 28, 2017

Bacardi in Good Spirits with Successful CSR Initiative

Using measurement and analytics from Cision, the Bacardi Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.

Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines
Jul 26, 2017

Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines

Learn how the Royal Agricultural Winter Fair leveraged Cision's distribution service to boost attendance & gain international attention.

Small, Local PR Team Scales for Global Targeting and Monitoring Needs
Jul 26, 2017

Small, Local PR Team Scales for Global Targeting and Monitoring Needs

ReDefining PR turned to the Cision Comms CloudTM, a global, cloud-based communications solution, to manage editorial coverage and online mentions.

The Art of Influencing Influencers
Jul 24, 2017

The Art of Influencing Influencers

Join our expert panel as we talk about how communications professionals can better target and identify influencers, better engage and build longer term relationships, and deliver measurable results.

Preventing Investment Fraud with the ‘Perfect Scam’
Jul 13, 2017

Preventing Investment Fraud with the ‘Perfect Scam’

Learn how one regulatory agency successfully created buzz with a coordinated, multi-stage campaign, which included Cision's Content Centre and national newswire.

Inspiring Change through Strategic Earned Media Opportunities and Audience Insights
Jul 07, 2017

Inspiring Change through Strategic Earned Media Opportunities and Audience Insights

Slimming World worked with Cision Intelligence to integrate a variety of measurement and research techniques to evaluate the efficacy of it's entire campaign.