2021 State of the Press Release
We analyzed 100,000 press releases (so you didn’t have to). Here’s what we found.
CES 2022 Insights Briefing
Get all the latest CES news and developments in the time it takes to drink your morning coffee.
The Ultimate Toolkit for Getting Your Press Release Noticed
Learn how to effectively incorporate press releases as part of your PR strategy.
What Is Earned Media Management?
When done right, earned media management gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
2021 Fashion Pitching Kit
Fashion industry journalists give us the year's hottest do's and don'ts for pitching them.
The Art of Social PR
What every PR pro needs to know about social listening.
Step by Step Guide to Monitoring and Measuring the Impact of PR
A pain-free guide to helping you prove the value of PR.
2021 Holiday Gift Guide Pitching Kit
Tips to make your holiday gift guide pitches merry and bright.
Apple Leisure Group
See how ALG Vacations worked with Cision MultiVu to create a multi-channel, integrated campaign to reach the right audience with the right messages.
Anatomy of a Press Release
Let’s be honest: There’s no such thing as a perfect press release (after all, you can’t please all the members of the media all the time), but with the right approach and an understanding of what the media want and need from your press release, you can get pretty close.
Cision’s 2021 Global State of the Media Report
We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.
ProSight Specialty Insurance
See how ProSight Specialty Insurance transformed their PR strategy with Cision to achieve real results and prove their ROI.
Pitch Perfect: Data-Driven Pitching for a Digital PR World
Use data to build better pitches and maximize the impact of your earned media.
Creating an Adaptable PR Strategy for 2021
Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.
Looking Back, Moving Forward
2020 Fashion Pitching Kit
Fashion is adapting just like any other industry and pitching needs to adapt right alongside it.
PR Pros Guide Influencer Marketing Toolkit
Get all our best resources for getting started with influencer marketing, from targeting and identifying influencers, to building relationships and measuring ROI from influencer campaigns.
Influencer Marketing 101: A Tip Sheet for PR Pros
Use this tip sheet to organize and plan your influencer marketing strategy.
2020 State of the Press Release
For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.
Cision’s Global State of the Media Report
We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.
Cision Resources for Covid-19 Crisis Communications
Crisis Communications Toolkit
Are you prepared for when a crisis strikes? Use this toolkit to create a foolproof crisis communications strategy.
2020 Editorial Calendar template
With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.
Influencing Through Earned Media
Key findings from a Forrester/Cision study on how marketers perceive the value of both earned media as well as their communications teams.
2019 Content Calendar + Template (Why You Need One And How to Use it)
With so many moving pieces in your content and PR strategy, it can be challenging to stay on top of it all. Download our content calendar to plan for the year.